Media Academy
The Media Academy is an educational platform offering comprehensive opportunities for young individuals seeking to build a career in modern media. It unites various media schools, combining quality theoretical instruction with practical experience.
About us
The Report Media School and Baku TV Digital Media School prioritize high-quality training and knowledge acquisition. Among graduates who completed the programs with distinction, 10% from Report Media School and 25% from Baku TV Digital Media School have been successfully employed. Since 2025, the Professional Media School has also commenced operations.
The mission of the Academy is to train professional personnel in media and communication by equipping them with skills in content production, modern media trends, critical thinking, and media ethics. In doing so, the Academy contributes to addressing the shortage of qualified professionals in the media sector within the labor market.
In addition to promoting active student engagement, the Academy conducts assessments of final knowledge, and successful graduates are employed through competitive selection processes involving HR professionals. Graduates may be hired not only by the institutions where they trained but also by other companies within the "Global Media Group."
Media Schools Operating Within the Academy
Report Media School
Training Duration
2.5 monthsTotal Hours
137 hoursLanguages
Azerbaijani and RussianLocation
AF Business HouseParticipants
Up to 12
Training content
1
Operations and standards of Report News Agency
10 hours
2
News writing, article writing, reporting, and editing
45 hours
3
Creating interactive media content
30 hours
4
Data collection, source verification, and in-depth research methods
30 hours
5
Conducting interviews, preparing questions, and managing the interview process
10 hours
6
Journalistic rights, responsibilities, and ethical principles
2 hours
7
Strategies in social media and public relations
10 hours
Trainers
Ismayil Rafigoglu | Media Trainer
Media Trainer (20+ years of experience)
Emil Guliyev | News Writing Trainer
News Writing Trainer (Editorial Director, Report News Agency)
Elgun Mansimov | News Writing Trainer
News Writing Trainer (Editor, Report News Agency)
Javid Osmanov | Multimedia Trainer
Multimedia Trainer (Deputy Editor-in-Chief, Multimedia, Report News Agency)
Kenan Hasanov | Sports Journalism Trainer
Sports Journalism Trainer (Editor, Report News Agency)
Baku TV Digital Media School
Training Duration
3 months (+1 month internship)Total Hours
97 hoursLanguages
In Azerbaijani and RussianLocation
Winter Park PlazaParticipants
Up to 12
Training content
1
Baku TV’s operations and standards
1 hour
2
Fundamentals of television
1 hour
3
Diction
12 hours
4
Social Media Marketing (SMM)
12 hours
5
Extreme journalism
3 hours
6
Communication methods and emotional intelligence
12 hours
7
Media law and professional ethics
6 hours
8
Political processes and geopolitical trends
12 hours
9
On-camera presentation and modern news anchoring
12 hours
10
PR and communication
12 hours
11
TV journalism
12 hours
12
Video editing fundamentals
1 hour
13
Videography fundamentals
1 hour
Trainers
Zarina Ismayilova | Psychology Trainer
Zarina Ismayilova has nearly 10 years of professional experience as a psychologist. She has also worked extensively with Lider TV Channel.
Ismayil Yasharoglu | Political Processes Trainer
Ismayil Yasharoglu has almost 10 years of experience as a television presenter, specializing in political and social programs.
Azer Jabbarov | Television Trainer
With over 20 years of experience in the television industry, Azer Jabbarov has worked at leading Azerbaijani channels including ANS, Space TV, AZTV, and Khazar TV. His expertise covers multiple areas of broadcasting and production.
Aydin Mehdiyev | Television Fundamentals Trainer
Aydin Mehdiyev has been a director for more than 30 years. He has contributed to Lider TV, the Ministry of Defense, and AZTV. He currently serves as the Chief Director at Baku TV.
Vurgun Aliyev | SMM trainer
Vurghun Aliyev has more than 5 years of professional experience in the media field, with a focus on social media marketing and digital promotion strategies.
Mehman Babayev | SMM trainer
Mehman Babayev has over 5 years of experience in Social Media Marketing (SMM), specializing in content promotion and digital engagement.
Fardin Isazade | Extreme Journalism Trainer
With more than 20 years of experience in the media industry, Fardin Isazade reported directly from conflict zones. During the Second Karabakh War, he provided Global Media Group with accurate and timely frontline information.
Vugar Mammadov | Fundamentals of Videography Trainer
Vuqar Mammadov has over 20 years of experience as a cameraman and chief cameraman. He currently serves as a department head within the media industry.
Jala Adilova | Modern Anchoring Trainer
Jala Adilova has nearly 10 years of experience in the media sector. She has worked as a special correspondent, an analytics specialist, and a presenter, with a focus on television anchoring.
Gulnar Muradova | Diction Trainer
With more than 20 years of experience as a TV presenter, Gulnar Muradova is widely recognized for her distinctive voice, which is one of the official voices of Baku TV.
Vilayat Babayev | Video Editing Trainer
Vilayat has over 10 years of professional experience as a video editor, having worked with several local television channels.
Professional Media School
Training Duration
2 months (+1 month internship)Total Hours
98 hoursLanguages
Azerbaijani and RussianLocation
Winter Park PlazaParticipants
Up to 10
Training content
1
Fundamentals of journalism
14 hours
2
News search, preparation, and evaluation
18 hours
3
Fact-checking and verification
14 hours
4
Combating disinformation
10 hours
5
IT skills in media
4 hours
6
Soft skills
12 hours
7
Public relations
10 hours
8
Social media marketing in media
2 hours
9
Social media strategy
4 hours
10
Photojournalism
10 hours
Trainers
Ismayil Rafigoglu | Media Trainer
Media Trainer (20+ years of experience)
Laura Seyidbayova | Marketing Trainer
Laura Seyidbayova has more than 20 years of experience in marketing and public relations at major companies. She currently serves as the Marketing Director at Global Management, a subsidiary of Global Media Group.
Vusal Bakirov | PR Trainer
With 15 years of professional experience in training, public relations, marketing, and event organization, Vusal Bakirov has conducted over 400 training sessions for both local and international audiences on a variety of topics.
Emin Gasimov | AI and SEO Trainer
Emin Gasimov specializes in artificial intelligence and search engine optimization (SEO). He provides training in the application of advanced digital tools and strategies to enhance media effectiveness.
Jamila Alakbarova | Journalism Trainer
With more than 15 years of experience in the media sector, Jamila Alekperova is the Director and Editor-in-Chief of the Media.az information portal. She has worked as a political commentator and editor in various media outlets and was awarded the Presidential Honorary Diploma in 2020.
Gallery
Eligibility
The Media Academy welcomes applicants who wish to transition into media, become on-screen personalities, or develop professional skills in journalism. Applicants should have a strong command of Azerbaijani and Russian.
