Media Academy
Media Academy, operating within Global Media Group, is a specialized training platform focused on developing qualified professionals for the media industry. The Academy’s primary objective is to equip individuals aspiring to build a career in media with the knowledge and practical skills required by today’s evolving media landscape.
• Professional Media School – professional training in news production, artificial intelligence and SEO, photojournalism, public relations and communications, skills and social media marketing (SMM);
• Baku TV Digital Media School – an educational programme designed to develop theoretical and practical skills in video shooting, editing, broadcasting and social media;
• Report Media School – professional journalism training in news production, investigative journalism, interview techniques, and social media strategy.
Each school offers students the opportunity to gain hands-on experience working with professional experts and to employ successful graduates.
► Internship opportunities: [email protected]
Professional Media School
We invite undergraduate students in their 3rd and 4th years of study who aspire to build their future careers in journalism and wish to gain in-depth professional knowledge in the media field to join the Professional Media School social project. The four-month theoretical and practical training program is completely free of charge, and all participants will be awarded certificates upon completion. In addition, young people who successfully complete the program with high results will have the opportunity to be employed by organizations within Global Media Group.
The training will mainly be conducted in the following areas:
1. Fundamentals of Journalism
2. News Gathering, Preparation, and Determining News Value
3. Verification of News Accuracy (Detecting False or True Information)
4. Combating Disinformation
5. Information Technology Skills in Media
6. Development of Social Skills
7. Public Relations
8. Social Media Marketing (SMM) in Media
9. Photojournalism
Winter Park Plaza
Azerbaijani and Russian
Up to 10
2 months (+1 month internship)
98 hours
1
Fundamentals of journalism
14 hours hour
2
News search, preparation, and evaluation
18 hours hour
3
Fact-checking and verification
14 hours hour
4
Combating disinformation
10 hours hour
5
IT skills in media
4 hours hour
6
Soft skills
12 hours hour
7
Public relations
10 hours hour
8
Social media marketing in media
2 hours hour
9
Social media strategy
4 hours hour
10
Photojournalism
10 hours hour
Journalism Trainer
Jamila Alakbarova
With more than 15 years of experience in the media sector, Jamila Alekperova is the Director and Editor-in-Chief of the Media.az information portal. She has worked as a political commentator and editor in various media outlets and was awarded the Presidential Honorary Diploma in 2020.
AI and SEO Trainer
Emin Gasimov
Emin Gasimov specializes in artificial intelligence and search engine optimization (SEO). He provides training in the application of advanced digital tools and strategies to enhance media effectiveness.
PR Trainer
Vusal Bakirov
With 15 years of professional experience in training, public relations, marketing, and event organization, Vusal Bakirov has conducted over 400 training sessions for both local and international audiences on a variety of topics.
Marketing Trainer
Laura Seyidbayova
Laura Seyidbayova has more than 20 years of experience in marketing and public relations at major companies. She currently serves as the Marketing Director at Global Management, a subsidiary of Global Media Group.
Media Trainer
Ismayil Rafigoglu
Media Trainer (20+ years of experience)
Photojournalism trainer
Ramil Zeynalov
Founder of the photo portal "PhotoStock"
Report Media School
Those who wish to build a career in the media field may apply to the “Media School” organized by the Report Information Agency.
What does the 2.5-month training program include?
• News writing and editing;
• Creation of interactive media content;
• Methods of information gathering and research;
• Conducting and managing interviews;
• Journalistic ethics and professional rights;
• Effective strategies in social media.
It should be noted that graduates of the Report Media School are already successfully working in a number of the country’s leading mass media outlets.
AF Business House
Azerbaijani and Russian
Up to 12
2.5 months
137 hours
1
Operations and standards of Report News Agency
10 hours hour
2
News writing, article writing, reporting, and editing
45 hours hour
3
Creating interactive media content
30 hours hour
4
Data collection, source verification, and in-depth research methods
30 hours hour
5
Conducting interviews, preparing questions, and managing the interview process
10 hours hour
6
Journalistic rights, responsibilities, and ethical principles
2 hours hour
7
Strategies in social media and public relations
10 hours hour
Sports Journalism Trainer
Kenan Hasanov
Sports Journalism Trainer (Editor, Report News Agency)
Multimedia Trainer
Javid Osmanov
Multimedia Trainer (Deputy Editor-in-Chief, Multimedia, Report News Agency)
News Writing Trainer
Elgun Mansimov
News Writing Trainer (Editor, Report News Agency)
News Writing Trainer
Emil Guliyev
News Writing Trainer (Editorial Director, Report News Agency)
Media Trainer
Ismayil Rafigoglu
Media Trainer (20+ years of experience)
Baku TV Digital Media School
Baku TV “Digital Media School” Corporate Social Project
The three-month theoretical and practical training program is completely free of charge, and all participants are awarded certificates upon completion. In addition, young people who successfully complete the program with high results are given the opportunity to be employed at Baku TV.
The training is conducted mainly in three key areas:
1. Professional Journalism Training – theoretical and practical courses in fields such as reporting, editing, and presenting.
2. Social Media Marketing Training – essential knowledge for working independently across various online platforms.
3. Technical Training – fundamentals and practical aspects of photo and video shooting, as well as audio and video editing.
Winter Park Plaza
In Azerbaijani and Russian
Up to 12
3 months (+1 month internship)
97 hours
1
Baku TV’s operations and standards
1 hour hour
2
Fundamentals of television
1 hour hour
3
Diction
12 hours hour
4
Social Media Marketing (SMM)
12 hours hour
5
Extreme journalism
3 hours hour
6
Communication methods and emotional intelligence
12 hours hour
7
Media law and professional ethics
6 hours hour
8
Political processes and geopolitical trends
12 hours hour
9
On-camera presentation and modern news anchoring
12 hours hour
10
PR and communicationVideography fundamentals
12 hours hour
11
TV journalism
12 hours hour
12
Video editing fundamentals
1 hour hour
13
Videography fundamentals
1 hour hour
Video Editing Trainer
Vilayat Babayev
Vilayat has over 10 years of professional experience as a video editor, having worked with several local television channels.
Diction Trainer
Gulnar Muradova
With more than 20 years of experience as a TV presenter, Gulnar Muradova is widely recognized for her distinctive voice, which is one of the official voices of Baku TV.
Modern Anchoring Trainer
Jala Adilova
Jala Adilova has nearly 10 years of experience in the media sector. She has worked as a special correspondent, an analytics specialist, and a presenter, with a focus on television anchoring.
Fundamentals of Videography Trainer
Vugar Mammadov
Vuqar Mammadov has over 20 years of experience as a cameraman and chief cameraman. He currently serves as a department head within the media industry.
Extreme Journalism Trainer
Fardin Isazade
With more than 20 years of experience in the media industry, Fardin Isazade reported directly from conflict zones. During the Second Karabakh War, he provided Global Media Group with accurate and timely frontline information.
SMM trainer
Mehman Babayev
Mehman Babayev has over 5 years of experience in Social Media Marketing (SMM), specializing in content promotion and digital engagement.
Television Fundamentals Trainer
Aydin Mehdiyev
Aydin Mehdiyev has been a director for more than 30 years. He has contributed to Lider TV, the Ministry of Defense, and AZTV. He currently serves as the Chief Director at Baku TV.
Graduates
